About Us
We simplify employee benefits so business owners can focus on growth — not plan complexity.
Proud member of the following: Canadian Group Insurance Brokers (CGIB), Advocis and Chamber of Commerce.
We take a no-nonsense approach to group benefit consulting.
Our exclusive Bonafide Foundation offers a structured, practical guide for best practices in employee benefits management. Presented as a categorized checklist, our foundation is designed to facilitate strategic conversations with benefit plan administrators and decision-makers, ensuring your business is well-prepared to manage its human capital effectively.
CEO of Bonafide Advisory - Bonnie
At Bonafide Advisory, we understand Group Benefits can be a complex-buy. We help successful Business Owners and their teams gain value from their benefits plans better than they can get anywhere else.
How We Serve You
Reduce Employer Risk
We ensure that your benefits plan doesn’t become a liability. Our expert advice helps you stay compliant and protects your business from costly mistakes.
Tax Optimization
Tax is one of the largest expenses for Canadians. We help minimize your tax burden, offering strategies tailored to your business needs.
Stay with Your Current Provider
You can keep your existing provider while benefiting from our expert advice. We simply advocate for the best solutions that may have been overlooked in your current plan.
Plan Administrator Liability Coverage
Taking steps to ensure that your Commercial Insurer includes the correct coverage. Typically, there are no additional fees, but it could save you in the long run.
Our Team
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Ready to Simplify Your Group Benefits?
Let Bonafide Advisory guide you through the complexities with expert advice and tailored solutions. Contact us today to build a stronger foundation for your business and its people.