We help business owners, and their employees, get better value from their benefits plans.

Your employees are your most important business investment, and your group benefits plan is the best way to protect them.

4.9 out of 5 stars from 47 reviews

4.7/5

Bespoke group benefits packages

At Bonafide Advisory, we bring clarity to group benefits plans.

Benefits plans can be time-consuming, costly, and complicated when they’re not managed correctly. We overcome these challenges through transparency, communication, and a comprehensive understanding of your company vision.

We help you build a bespoke benefits package that meets your employees’ needs, as well as your company’s size and budget.

We can help with:

Simplified benefits plans that improve employee retention and satisfaction

Employer education that empowers business owners

Clear, compliance guidance to avoid costly errors

Personalised-tax efficient strategies

A group of diverse professionals engaged in a discussion in a modern office with natural light and plants.

How we make a difference

We go beyond benefits plans. We provide ongoing education and support for your plan administrators.

This empowers your team to:

Manage

Manage your benefits plans efficiently, with cost control in mind

Maximise

Maximise employee coverage, ensuring every employee receives the benefits they deserve

Protect

Protect the business through compliance and liability reduction

Our process…

Introduction and Engagement

Reach out to us, tell us what you’re looking for and let us know how we can help. Through comprehensive scoping and questioning, we build a focused understanding of your business and employees.

The Bonafide Foundation

We assess your needs and goals, tax responsibilities and liabilities to build a bespoke group benefits plan. This plan will support your employees whilst minimising your company’s tax liabilities.

Support and Service

We’re with you, as an extension of your team. We help with reporting, reviews and performance management. Your plan is continually optimised to ensure it aligns with evolving business needs.

Access to carriers
0
Years since start
0
Employees
0 1-99
Businesses in Manitoba
1000
Two businessmen collaborating at a modern office table, reviewing data on a tablet and a laptop with charts spread out in front of them.

Ready to Empower Your Business?

At Bonafide Advisory, we believe in delivering more than just benefits plans—we deliver peace of mind, efficiency, and growth. Let us help you protect your most important investment: your employees.

Real benefits, for real clients.

Hear first-hand from the clients we’ve helped.

When we moved to Bonafide Advisory, we were managing a benefits plan for 103 employees. The team at Bonafide changed the way we viewed liability, our HR manual, taxation, and several other aspects of our benefits strategy. One of the most valuable aspects has been the access to free HR support—something we’ve leveraged several times already to navigate tricky employment situations over the phone. Bonafide gave us the confidence we needed in a benefits partner. With their ongoing guidance, we feel well-supported in every aspect of our benefits and HR management.

Trish Seens
HR Manager

Bonafide Advisory simplified the complexities of group benefits for us. Their step-by-step guidance ensured that our business stayed compliant while maximizing employee satisfaction. We couldn’t be happier with their service!

Herman Miller​
COO

The Bonafide Foundation approach made a huge difference for our company. Their personalized strategies helped us save on taxes and avoid costly mistakes. We finally feel confident in our benefits plan.

Isabel Gabalis​​
CEO

Bonafide Advisory’s ongoing support has been invaluable. They’re always there to answer questions and keep our plan optimized as our business grows. Their service is unmatched.

Jennifer Poloni
Office Manager

Bonafide Advisory simplified the complexities of group benefits for us. Their step-by-step guidance ensured that our business stayed compliant while maximizing employee satisfaction.

Will Wiebe
President

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